IN-HOUSE CREATIVE PROJECT
Launched: Jan 2024
ISLNDMAG is a in-house creative project focused on visual storytelling, experimental content, and island-inspired lifestyle branding. The project has grown organically across Instagram and TikTok and recently Facebook reaching thousands of engaged followers and building a unique creative presence online. Amassing just over million views organically.
As a personal sideline, the audience is smaller than my client work, but the project serves as a testing ground for creative ideas, content experimentation, and brand development and collaboration.
WORK SCOPE
- Content Creation
- Creative strategy, experimental storytelling and collaboration
PLATFORMS
- Instagram (Primary)
- TikTok
PERFORMANCE METRICS - organic growth, no paid advertising.
- 1.9k followers
- Just over 1M views on Meta (Instagram + Facebook)
Link: https://www.instagram.com/islndmag?igsh=Y3QzMTM1ZXVpb3M0
TikTok
- 5k followers
- 37.5k likes
Link: https://www.tiktok.com/@islndmag?_r=1&_t=ZS-91boPiDIRuO
Initially stagnant after launch, but since September [2025] the account has been properly linked to Instagram, enabling consistent cross-platform growth.
- 555 followers
- 140k views on Facebook
Link: https://www.facebook.com/share/1BPMXPXhdW/?mibextid=wwXIfr
CONTENT TYPES
- Static: photos, graphics
- Video: Experimental visuals and story telling
HIGHLIGHTS
Total views for Top 12 posts on Meta (Facebook and Instagram):
A MILLION VIEWS
All growth achieved through organic reach primarily on instagram
TOP 12 PERFORMING POSTS
